Influencer marketing has seen massive popularity and growth in recent years. Millennials trust social proof and word-of-mouth rather than brand advertisements. In fact, 70% of millennials are more influenced by bloggers than celebrities, content published by their favourite influencers has an impact on their purchase decision. This is why unsurprisingly, lots of brands are adopting influencer marketing as a key marketing strategy. Here are some of the most common and successful influencer marketing campaigns that you may try out.
(1) Gifting to influencers
Gifting is a great way to showcase your product on a large scale. In this type of campaign, brands give free products to selected influencers with good follower counts. Most influencers will be glad when they receive free gifts. When they feature your products or share their experiences of using your products with their audiences, it builds trust and credibility in the mind of their followers. When the influencers recommend your products, it can persuade their followers to purchase your products.
(2) Giveaways
Running an influencer giveaway campaign is a great way to ensure high engagement on your influencer’s post. A giveaway campaign is one in which an influencer runs a contest on social media in association with a brand, giving out the product of the brand as prizes. Participation in the giveaway usually requires people to like, comment or share the post, or follow the brand. No matter which type of participation is required, the criterias should be clearly stated in advance.
(3) Takeovers
In this type of influencer campaign, an influencer will take over your brand’s social media accounts for a specific period of time, then they will share their content with your followers. Takeovers can help in driving the influencer’s followers to your page, and boost engagement as well. Takeover is a safe practice in which you don’t need to pass your social media account to the influencer, instead you can ask the influencer to send you the content to post on their behalf along with their captions.
(4) Events
Many brands host events to which they invite influencers. Then they ask the influencers to promote the event through their posts. These can be shared before, during or after the event. These types of influencer campaigns are a great way to capitalize on popular events happening around you. Events are a great place to create cool content to promote your brand, whether you do it yourself or having your influencer do that for you.
(5) Affiliates or discount
Influencer campaigns that offer discount coupons with a unique code or an affiliate link can drive sales. This strategy is often used together with other campaigns such as gifting or giveaways. To increase the effectiveness of the campaign, most brands work with influencers on a commission basis. You will need to create a unique discount code or affiliate link for each of your influencers. When someone uses the code or the link to make a purchase, you will need to pay a certain percentage of commission to your influencer.
Conclusion
As we’ve seen above, there are many different ways to work with influencers. However, you will still need to find out the best campaign type for your brand and audience. Solving all the challenges and finding the right influencer campaign, you will be able to get a great return.
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