A content should be designed with engagement in mind. Whether you hope to get feedback from your followers or get your followers to share your content, your content should be easily convertible to a social media post, which will get the desired results and gain a consistent engagement. Here are 5 types of content that will help to engage your followers.
(1) Competitions
People are competitive by nature, therefore competitions are great for engagement. Like & share competitions are an effective way to encourage engagement in your content. You can even encourage people to upload their content and add a pre-defined hashtag that relates to your brand in their posts. Remember to make the participation low commitment, the easier the participation, the more people will engage.
(2) Polls and surveys
Polls and surveys are another type of content that could easily make your followers take action and engage. It has an extra benefit of collecting data and getting feedback. It is a fast way to understand your audience’s pain points and what they would like to have in a platform such as yours. A poll could also drive excitement, adding the polls to Instagram Stories, making it visual and interactive, and your followers will likely answer your poll questions.
(3) Infographics
Infographics are a great tool for visual teaching and learning and deliver information directly to your audience’s brain. Infographic is a data visualization technique, it can help to process the information faster than reading the plain text. It is the best way to convey information that includes insights, facts, and numbers. Remember to make it simple, not including too much information , and match the format of the social network.
(4) Videos
Videos usually get more exposure on social media and get higher engagement rates compared to other types of social media posts. Video is one of the most impactful digital marketing tools for your business, because it can increase trust and credibility, and help to position you as an expert. Videos also encourage a higher response and engagement rates.
(5) Live streams
Another popular type of social media content is live streaming. Live streaming could position you in the social scene. Showing a human face can increase people’s interest in your product and company, create customer loyalty and trust. While running a live stream, you could run a commentary about a topic and get immediate feedback from your audience. Live streams can be recorded, so people can still share even if they missed the event.
Conclusion
It will be discouraging when you spend hours on creating a fabulous infographic but doesn’t get expected feedback. But just like other A better engagement in your social media posting will help to improve your SEO performance. Your company’s social media will have a higher visibility in organic search results. As a result, you can drive more traffic to your social media or website that could lead to more customers and more revenue. Therefore, not to forget considering engagement rate while creating your social media content.
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