Like any other marketing channel in the past decade, social media marketing has plenty of time to accumulate myths about it. Despite the facts disproven some of the myths, some marketers will still hold onto a few of it. Let’s see what are the social media myths that we probably heard before.
(1) I should only get followers that will become customers
Quality is important, of course, but do not underestimate the power of social exposure. Remember that the followers who are outside your sales territory bring meaning too. More followers means that their followers will potentially explore your social media too. If they share your content, it will improve your SEO performance. Therefore, they may still improve your business. Of course, it doesn’t mean that you shouldn’t target a specific and high converting audience for your social media.
(2) I should only post content during weekdays
Hashtags are very useful for exploring new audiences. Users will follow the hashtags that they are interested in. If you use them inteAlthough you shouldn’t force your social media manager to work on weekends, you could schedule your content to be posted on weekends. And, it depends on your audience, it might be a good idea. Of course, you will need to identify when your audience will use certain social media platforms. Several social media engagement times occur during the middle of the week, but the majority will have high engagement over the weekends and during evening.
(3) Only young people use social media
Think that only Gen Z and millennials are using social media? Not really. According to Statista, 40% of users aged 46 to 55 are on LinkedIn by the end of 2020. Around 55% of Facebook users are over the age of 35 by 2021. The adults and elderlys handle social media well too. More than likely, your audience at any age is on social media. The problem is just to figure out which platform they are on.
(4) I don’t have enough content for social media
Social media is moving very fast. The trend today might be forgotten tomorrow. It is easy to have the mindset of you don’t have enough content for your social media channel. But, if the topic you discuss is evergreen, you could just propose again or reshare the content, it will always be useful. This doesn’t mean that you should share the exact same link day after day, but you can re-promote it after a few weeks.
(5) Social media is completely free marketing
It costs free to join social media, but it still requires resource investment. You will need to pay social media to optimize your content exposure. Even if you are posting for free, you still need to hire people to manage your social media content. And, as your social media strategies grow gradually, you might consider increasing your time and money investment. Luckily, social media is still considered a much affordable way to boost audiences and build brand awareness.
Conclusion
Now you have learned the myths behind social media, remember that there is nothing difficult to start over your own social media channel. The thing that is difficult is how you could expand your social media exposure. Therefore, make sure you have proper planning when operating your social media channels.
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