In a world where technology has quite literally taken over, digital marketing has become an increasingly popular option for a lot of companies. There isn’t anything wrong with digital marketing, but with the sudden spotlight upon digital, more traditional ways of marketing can be overlooked and in particular print marketing has taken a back seat.
But print is definitely not dead. In fact, it is quite the opposite. Print marketing consists of a huge range of things like posters, leaflets, brochures and direct mail. It comes in all forms and can help to promote a range of products and services. A lot of people think that print marketing is old fashioned, but in fact it’s not and that it can really make you stand out from your competitors.
(1) More Personal
There’s something about print marketing and in particular, direct mail or a letter, that just feels that more personal than other types of marketing. Customers love to feel special and valued by companies. When they receiving actual vouchers in the post that make them feel more valued, you can expect to gain customer loyalty and retention.
(2) Builds Reputation
Print marketing shows that a company has put a bit more effort in and because of this makes them appear more trustworthy about what they do. The appearance of a company’s credibility is usually the deciding factor on whether a customer will choose to use your services or not. So, try to print more marketing to really impress your clients.
(3) Grabs Attention
Print marketing is attractive and different which can mean customers engage with it more than they would with other marketing. Compare to email, we don’t always look at each promotional material that comes our way, but when we are handed printed marketing material, such as leaflets or brochures, we always have a good read of it.
(4) Longer Time
Unlike a lot of other marketing, print can have an effect for a longer time. This is simple due to the nature of it. When we receive a takeaway menu, vouchers or a brochure, for instance, we will keep hold of these until we need to use them or hold them for future reference. Whereas other forms of marketing are often based on an immediate call-to-action.
Conclusion
So, there you have it for reasons that print marketing is a great way to promote your business. If you are looking for a great print marketing, SBS Prints here for you! SBS Prints is your preferred mission critical business connector. We endeavor to exceed beyond our customers’ expectations and pursue to become their most trusted printing solution provider in Malaysia.
TRANSFORM YOUR BUSINESS TODAY!
Realizing the importance of digital transformation, The Malaysian government has introduced various initiatives to encourage SME digitalization. The Malaysia government through the Ministry of Finance (MOF) is working together with Bank Simpanan Nasional, SME Bank, and Malaysia Digital Economy Corporation (MDEC) in managing the grant to eligible Small & Medium Enterprises (SMEs) to adopt digitalization in daily operations.
Get your Matching Grant up to RM 5,000 with SME Digitisation Initiative now, for any Digital Media Marketing & Video Production services from SBS.