Video content is the secret to successful content marketing. According to research, YouTube is the second largest search engine and 8 out of 10 web users watches YouTube videos. YouTube is basically essential for businesses, especially for marketing teams. YouTube marketing can be an intimidating tool for brands and help improve your SEO and overall brand presence.
So, how to promote your YouTube videos and how to advertise your YouTube channel?
(1) Make Compelling Titles
No matter how good your video looks, it’s useless if no one clicks on it. So it’s imperative that you optimize your video titles to bring in viewers. First, find the right keywords. Keywords in the title tells Google crawlers what your video is about. And good keywords also tell your viewers what they can expect, so it’s a win/win.
Second, keep the title short and clear. The ideal length of video titles shouldn’t exceed 60 characters to tell viewers why they need to watch the video. Don’t force readers to figure it out. They need a reason to spend their time and view the content. So, they want to know how they will benefit to watch your video and your title play an important role.
(2) Brand YouTube Channel
Branding your YouTube channel to make it visually attractive and encourage visitors to take you seriously. It helps increase brand awareness and spend more time with audience. For example, to help people find you, add titles and descriptions to your videos. On top of the banner image, also can include links to your website and social media.
As well as creating visual branding, it’s important to make an informative and relevant bio about your company or your personality. Let people know what interests and inspires you. Make it short and engaging.
(3) Create Perfect Thumbnails
Effective thumbnails make users click right away and make your YouTube channel more recognizable. Thumbnails should be relevant to the video’s content and title. Catch the interest of people and tell a story using thumbnails. You should make them wonder what happens next.
You can include short descriptions and relevant images in your thumbnails to help people understand what your video is about. Don’t forget keep a consistent look and adhere to this style to all your thumbnails. Ideally, your title and thumbnail will tell a complementary story together.
(4) Work With Other YouTubers
Сollaborative videos have become popular among content creators. Collaborate with influencers from other social networks is a good way to find a new audience and increase your subscriber base. It’s also a win/win situation for you, your partner and your target audience.
Therefore, collaborating with other influencers is a great social proof move for your audience. Collaborating with other people has a lot of advantages as it helps you make solid relationships with brands and influencers and grow your audience exponentially.
Conclusion
With 2.1 billion active users, YouTube is not merely a home for funny videos anymore. YouTube is a serious marketing platform that provides your brand with the opportunity to promote content in a truly visual and engaging way. But, it’s essential to practice inbound marketing techniques when marketing your YouTube channel and videos.
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