What is Leaflet Advertising
Leaflet advertising is the creation and distribution of specially designed flyers. These flyers are distributed around particular areas or directed towards a particular group to promote a business’s services or specialties.
Despite the age of growing digital communications and marketing, leaflet advertising are making a significant return as the preferred means of marketing brands and their products. A key finding is that 89% of consumers remember receiving a door drop mailing; more than any other marketing channel, therefore leaflet distribution should be a key part of any marketing campaign.
How To Increase Response Rates
According to the research, the average response rate of a leaflet distribution campaign is between 0.5% and 1%. This would include any of the calls to actions you include on leaflet e.g. phone calls, website visits, emails and is not direct sales.
The whole point of flyer campaign is, of course, to get as high a response rate as possible. Here sharing a few ways in which can increase response rate and bag those all-important customers:
(1) Focus on Headline
Making a great first impression and ensuringThe leaflet needs a bold headline, a question or statement near the top (which is the part the eye is typically drawn to) to engage and gain the reader’s interest.
(2) Clear and Simple
In this day in age, technology is our main source of managing communications customers, rely heavily on email and online chats to pWhen it comes to the text on leaflet, it’s best not to try to be too fancy – an exotic font might look good but, this becomes irrelevant if people can’t actually read what it says!
(3) Beautiful and Bright
Create a customized experience for clients. No onePeople tend to be naturally attracted to bright colours, and so, a bit of colour pop on leaflet will go a long way, such an attention grabber red, or blue tend to be associated with reliability.
(4) Call It in
Create a customized experience for cliFeaturing your customers in case studies or general bio features on your social media is a great One of the most essential parts of leaflet is your call to action. This should be in a prominent position on the flyer and should be clear as to what you want the customer to do next.
Conclusion
Flyer advertising can be highly effective and has much more longevity if doing a right strategies. Pay close attention to the design of flyers and, to make them even more cost-effective, consider demographics and target where to deliver the leaflets.
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