What is email marketing? When you send a commercial email message to your ‘email subscribers’ — contacts who have signed up to your email list and given express permission to receive email communications from you, that’s call email marketing.
Email marketing is used to inform, drive sales, and build a community around your brand. Modern email marketing has moved away from one-size-fits-all mass mailings and instead focuses on consent, segmentation, and personalization.
(1) Economic and Cost Effective
Email marketing is easy, effective, and inexpensive, allows business owners to reach a large number of consumers at a rate of nearly nothing per message. As the one of the most effective customer acquisition tactics, email is the channel generating the highest ROI for marketers.
Compared to traditional marketing efforts where printing, postage etc. can take up a lot of cost for your direct mail campaigns. With emails, you are still able to create the same imagery with the added benefit of having follow-up information instantly available with one click to your website.
(2) Increase Brand Awareness
Disregarding social media paid ads, as Social media isn’t the only platform that helps a company’s brand awareness. Use emails to improve your customers’ understanding of your brand. By talking about your values, mission, products and services, etc., your audience will have a better grasp of what you are about.
Possessing a customer or prospect’s email address means one thing: they showed a level of interest in your business. Email marketing gives the ability to increase brand awareness, by staying top of mind. So, maintain consistent branding throughout your emails to increase recognition and attract customers.
(3) Easily Measurable Results
Having the ability to measure the effectiveness of your campaigns is fundamental for perfecting those campaigns. With email marketing software such as MailChimp, can easily gain access to valuable data on the metrics of advertising efforts. And this data will offer you the option to see whether or not the email strategies you are using are efficient.
With the help of these metrics, can clearly see which users opened your email, whether they clicked on any of the links, if they actually engaged, etc. With these, you can go through various versions of your email and establish which is the most impactful.
(4) Allows Targeted Messaging
When it comes to lead nurturing, email marketing is important because your potential customers are at different stages of the buying cycle. Some may be in the consideration stage, while others may be at the research and compare stage, and even others in the ready-to-purchase stage. So, creating buyer personas can help you determine what kind of content to create for each step.
Segmenting these customers into appropriate email marketing lists helps businesses target these groups more effectively. Customers need information to move them to the next buying cycle stage; pushing the right content can do just that. It’s all about moving these prospects down your sales funnel – not as quickly as possible, but as efficiently as possible.
Conclusion
In 2021, email marketing is still important . It possesses the firepower to bring you loads of sales, improve your customer engagement, establish your brand image, and more. So, start growing your business with email marketing, you’re bound to see the positive impact email marketing can bring to your business.
TRANSFORM YOUR BUSINESS TODAY!
Realizing the importance of digital transformation, The Malaysian government has introduced various initiatives to encourage SME digitalization. The Malaysia government through the Ministry of Finance (MOF) is working together with Bank Simpanan Nasional, SME Bank, and Malaysia Digital Economy Corporation (MDEC) in managing the grant to eligible Small & Medium Enterprises (SMEs) to adopt digitalization in daily operations.
Get your Matching Grant up to RM 5,000 with SME Digitisation Initiative now, for any Digital Media Marketing & Video Production services from SBS.