What is Push Marketing?
Also known as direct marketing, push marketing is a form of general advertising. Push marketing is a strategy focused on “pushing” products to a specific audience. The goal of push marketing is to bring what business owner offer to customers through marketing. For instance, business owner can push products via marketing content on social media.
Why is Push Marketing Strategy important?
The main purpose of push marketing strategies are usually used to gain product exposure, and it applies to both new and existing product, particularly crucial for newly launched products where creating visibility is a top priority.
In many instances, consumers are unaware or actively seeking the product, and with the right and persistent ‘PUSH’, a product awareness and understanding will become more established, that helps to create demand of the products. In other words, this type of marketing strategy hopes to minimize the amount of time between a customer discovering a product and buying that product.
Examples of Using Push Marketing Strategy
Push Marketing Strategies can be implemented in both traditional and digital marketing media. Example of a traditional push marketing methods are direct selling to customers in showrooms, point of sale display (POS), direct mailer, and trade show promotion.
Meanwhile, example of a digital push marketing methods include display advertising, video marketing, content marketing and social marketing i.e. Facebook, Instagram, LinkedIn. All of the above digital channels are great methods to reach and educate the consumers.
Conclusion
As we can see, push marketing is a highly effective way of getting brand, products and services out in front of customers, while also building brand awareness and optimising the efficacy of promotional offers. So, to craft a marketing strategy that trying to build buzz and get the word out about your products and services, use push strategies.
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