Is rebranding necessary? The answer is yes, even industry giants rethink their brand: Pepsi has rebranded 11 times, Starbucks has done it four, and Apple, three. Rebranding is about more than just slapping up a new logo and calling it a day. It’s about helping your company customers, make the switch gradually and confidently to a company that demonstrates how it aligns with the very same values it presents to its customers every day.
We bring you four rebranding examples of successful strategies that could inspire you to make these beneficial changes to your business – and what you can learn from them.
1) Apple In 1997, Apple was nearly bankrupt and is now ruling the world. Steve Jobs rejoined as the CEO of the company and managed to turn its fortunes around. From advertising, product specifications and utility to the packaging, every aspect was wholly aimed at making the buyer feel the beauty of the assembly.
What Can Learn from Them :
The best way to successfully rebrand is to create great products and package those correctly to fulfill the aesthetic needs of the consumer.
2) Airbnb
Airbnb decided to rebrand by adding a new brand position and a new identity. The old logo was replaced with a new one; they changed the brand font and created a bespoke colour called Rausch. That colour was named in honor of the street where the story of Airbnb started, delivering the emotion and passion of the brand.
What Can Learn from Them:
Rebranding meant to define a clear brand that would be understandable, approachable and attractive to its audience.
3) Burberry
Burberry was a synonym for fashion tradition and success for years, but the company started focusing on telling their story of moving forward to emphasise the best aspects of the brand. So, Burberry started to engage their consumers to keep up with the trends digitally. They even redesigned their Regent street story to reflect their official website connecting these both experiences: digital and retail.
What Can Learn from Them:
By recognizing what customers need in this digital age, focused more on innovation and embraced the new wave of social media communication and promotion.
TRANSFORM YOUR BUSINESS TODAY!
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