The world is currently experiencing one of the greatest challenges since the Second World War. The COVID-19 crisis is affecting every aspect of our lives, society and also the economy.
According to study, more than half of small businesses experienced a decrease in revenue since the start of Covid-19. This major change and a “new normal” comes a new way to market to customers. Hereby, it is important to stay up to date with trends and modify business strategies accordingly to meet clients’ needs.
1) Reassure Your Customers
No business can stay in business without customers. Without them, you wouldn’t be the successful business you are today. In a time with so much uncertainty, the most important things you need to do is to reassure your customers that you’re there for them and that your business isn’t going anywhere.
So, how do you tie in reassuring your customers into your marketing tactics? You can send out email updates or active on social media to inform your customers about how you’re responding to the coronavirus and let them know your business is ready for pandemic!
2) Launch Multichannel Marketing
Multichannel marketing refers to the interacting with clients using a combination of indirect and direct communication channels such as websites, retail stores, direct mail, email, mobile, etc. Research shows that companies that apply a multichannel strategy in which they combine offline and online channels, perform better in terms of share of wallet and in terms of revenues.
The multichannel approach is about casting the widest net to get maximum customer engagement. So, reach your customers on their preferred channel and targeting them with the right message, in the right place, at the right time within their journey.
3) Keep Communication Open
Keep open, honest, and considerate communication going. Even if you have to be shut down, update your “new normal” hours of operation on your website and Google business listings to let audience know you are still out there, and they want to know when, if and how you will reopen.
Besides, to strengthen relationships with your customers, put yourself in their shoes. When communicating and connecting with customers during the coronavirus, be empathic and thoughtful. The more you connect with your customers and get a feel for who they are, the better you can market to them in the future.
4) Improve Online Presence
According to one source, internet hits have surged between 50% and 70% due to the coronavirus. With so many people spending their free time online, there’s no better time to work on your business’s online presence. Having a strong online presence can help you build your brand and gain credibility to attract new customers.
Plus, it makes your business more readily accessible to customers so they can find out more information. To give your business’s online presence a nice boost, you can incorporate keywords on your website pages, engage in online communities, or improve user experience.