For Business
What is video marketing?
Video is one of the most versatile and profitable digital marketing tools. For the past few years, video marketing has rapidly become a force in the digital marketing industry. Video marketing provides companies a flexible and attractive medium with a high sharing potential.
According to a research, 55% of people watch online videos every day, it would be a big mistake not to capitalize on this tool. Here are 5 advantages why you should use video marketing right now!
1) Boosts Conversions and Sales
A study showed that adding a product video on your landing page can increase conversions by 80%. People are expecting to see videos on website or social media pages.
Video also lead directly to sales which is to help potential customers understand the product you are selling in more detail. A short and engaging video can move the client down the marketing funnel in under two minutes.
2) Impressive Brand Awareness
57% of consumers say that videos gave them more confidence to purchase online, so when it comes to brand awareness, a video is often worth a thousand words and pictures.
Video can provide a personal, holistic and engaging connection quicker than with copy. Therefore, videos do an excellent job boosting brand awareness, which is an integral part of your marketing campaign.
3) Improved Engagement
Visual content is the key to greater engagement, video can be used on your website, in your emails and on social media to drive leads and sales to your business.
Videos have an extremely high social share potential. Social video generates 1200% more shares than text and images combined. Audiences are likely to engage, share and comment on video content compared to related social posts.
4) Lead Generation
Video marketing can be a straightforward way to reach the right audience. In short, use video to tell audience why they need you in their lives.
Video marketing helps generate new leads by providing audience with bite-sized pieces of information that answer their pain-points. A strategized video can help provide the desired solution to their problems.
5) Boosting SEO
Research showed that more than half people will visit a marketer’s website after viewing a branded video. This shows that video content help boosts viewer engagement and piques consumer interest can drive traffic to your website.
Videos are a powerful weapon in the hands of an SEO expert. Nothing entices more numerous and longer page views quite like a video.
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