What is customer loyalty?
Customer loyalty is a customer’s willingness to repeatedly return to a company to conduct business. No matter the size of the business, customer loyalty is incredibly important.
Why is customer loyalty important for your business? One of the main reasons is because those customers can help you grow your business faster than your sales and marketing teams. Check out these three ways to earn and build a real customer loyalty for your business:
1) Enhance Customer Service
Customers were willing to pay more for great customer service. They remember when they’re treated well, and they also remember when they’re treated poorly. Hereby, customer service has a relatively high effect on increasing customer loyalty, or losing customer loyalty when it is not good enough, can either mean more business for you or lost business opportunities.
What makes customer service good? Solve your clients’ problems. Be proactive and solve issues before the next customer experiences them. It’s important to go above and beyond for your customers because they are likely to purchase with you again if the problem is solved in their favor.
2) Provide Customer Reward
One of the biggest keys to retaining customer loyalty is to reward them for their loyalty. According to the research, 76 percent of women and 72 percent of men are likely to shop at a business that offers a reward system, so why not just give an extra perks to your most dependable customers to reward their loyalty?
You may set up a loyalty program that include point program, spend program, tiered program, and exclusive VIP program. A reward system not only encourage clients to stick around, but also give an incentive for other customers to strive to reach that status.
3) Encourage Customer Feedback
Customer reviews go hand-in-hand with customer loyalty. Neither positive feedback nor negative responses, one of the best ways to keep customers coming back is seeking out customer feedback. Doing so will show that you engage with all customers and that you take real criticism seriously in order to best serve your customers.
Good reviews will drive prospects to your business and may take on negative responses in a private channel. After engaging in a particularly negative comment, you may ask to switch to a private message or email in order to better serve their needs.
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