As companies are transitioning to remote working operations, communication is important for business continuity. Clear and effective communication channels must remain available in order to share information with employees and failed communication often results in failed business continuity efforts.
Therefore, businesses that want to survive COVID-19 pandemic must maintain consistent and relevant communication with customers. Here has 3 ways to keep communication channels open during COVID-19.
1) Through Marketing Materials
Marketing materials such as leaflets and brochures are great for connecting directly with potential customers and helping keep up the communication during COVID-19. As both can be mailed out directly, it means we do not have to manually post them through letterboxes which may not be wise in the current climate. And the other benefit is that brochure printing is a cost effective way of communicating a large volume of information.
2) Through Online Platform
Online platform will be key to companies continue operation from COVID-19 shutdown. It’s important to plan ahead how to ensure communication will remain as efficient as possible. For example video conferencing. Applications like Zoom or Microsoft Teams now can help bring people together even when they’re miles apart. Use these to keep up the communication with clients and suppliers.
3) Through Branding
During COVID-19 pandemic, it is important for brands to have an effective communication strategy in place to avoid unnecessary panic among customers. The COVID-19 pandemic is changing the way we communicate with our customers and now is a good time to introduce your products or services to a whole new audience. This can help build awareness, and introduce your brand to potential new customers in the future.
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