Malaysia is a multi-ethnic, multilingual and multi-cultural moderate Islamic country, the three main ethnic groups are: Malays, Chinese and Indian. Each of them celebrate their own New Year on different date in a year however carry similarity in festive celebration giving our prosperity packet to children which symbolizes prosperity and good fortune.
The Meaning for Three Celebrations Money Packet
Red Packet
Layout – Traditional writing style (vertical columns from top to bottom)
Language – Chinese or dialect, ‘Gong Xi Fa Cai’ is display for those who cannot understand or read Chinese
Image – Origin from ancient China, it remains and carries uniform characteristics in term of their cultural representation for Chinese New Year’s Ang Pow
Color – Red series
Symbol – Flower (peony), bamboo, lantern, dragon & phoenix, Chinese zodiac, pineapples…
Sampul Raya
Layout – Bahasa Melayu or Jawi in horizontal row (Bahasa Melayu, left to right; Jawi, right to left)
Language – Bahasa Melayu
Image – Reflects the cultural life of Malaysia and the elements that symbolizes Malay Islamic culture
Color – Green
Symbol – Flowers, leaves, oil lamp, crescent moon, quranic scripture, geometry, mosque…
Deepavali Packet
Layout – Tamil, horizontal row from left to right
Language – English instead of Tamil, convenient for young generation
Image – Cultural values of celebration of festival of lights and Rangoli are strongly reflected in the pattern design of Deepavali’s Ang Pow
Color – Purple
Symbol – Flower- lotus, rangoli, oil lamp, peacocks, swan, mango, sun rays…
Similarity Between Three Categories of Money Packets
Typography – The three festive seasons are cultural symbol of joyful celebration.
Logo – Majority of these Ang Pow are printed with the sponsor’s identity on the front of the Ang Pow which served as a marketing tool for their respective customers to circulate it regardless which festive seasons.
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Production timeline
- Time duration 2-3 weeks
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