As video marketing continues to gain importance, businesses are increasingly embracing video content strategies. While some companies have their own in-house production teams, even those that don’t can still begin creating videos with the essentials. In this article, we will explore various types of corporate videos, providing you with insights on what areas to prioritize.
Read more: 5 ESSENTIAL ELEMENTS OF CORPORATE VIDEO
1. Product demonstration
A product demonstration video is a visual presentation that highlights the features and capabilities of a new product or service. These videos serve as an excellent marketing tool, enabling customers to visualize using the product and experience its benefits firsthand. By effectively showcasing the product’s value, a compelling product demo video can create a desire within customers to make a purchase.
2. Employee onboarding video
An employee onboarding video serves as an effective tool to familiarize new employees with the company’s culture, values, protocols, and essential information. Research indicates that a well-executed employee onboarding process can significantly enhance employee retention by 82% and boost productivity by 70%. By providing a welcoming and informative onboarding video, employees are more likely to feel a sense of belonging and exhibit increased dedication and loyalty towards the company.
3. Video testimonials
A video testimonial involves a customer sharing their firsthand experience of using a product or service. The most effective video testimonials incorporate descriptive and emotive language to convey the customer’s satisfaction. An impactful video testimonial should feature the customer passionately expressing the results they achieved, articulating the emotional impact of the product, and positioning it as superior to competitors’ offerings.
4. Product Launching
A product launch video is a promotional video designed to introduce and create anticipation for a new product or service. These videos have the potential to generate excitement and attract potential customers, leading to increased leads and sales. Utilizing a product launch video can be more impactful than a traditional press release, as video marketing is highly favored by audiences.
5. Origin Story
A corporate origin story recounts the narrative of a company’s inception. It encloses details about the founder(s), their reasons for establishing the company, and the initial successes or challenges they encountered. Origin stories are crafted by companies to cultivate brand identity and foster a collective sense of history among employees. It’s important to note that not all companies possess distinctive stories, so if yours doesn’t, there’s no need to worry. However, if you do have one, don’t hesitate to share it proudly.
6. Video case study
Video case studies are narratives that illustrate how a customer leveraged a product or service to achieve notable accomplishments. By blending the persuasive nature of storytelling with the ability to showcase tangible customer outcomes, video case studies have a powerful impact. These compelling videos effectively convey persuasive arguments, evoke emotions, and captivate viewers, making them an engaging tool for showcasing the value and success of a product or service.
Conclusion
The field of corporate videos is constantly evolving in the realm of corporate communication. Advancements in video technologies and online platforms are offering companies innovative methods to engage with both their internal and external audiences.
ShangHai has a team of skilled professionals to assist you in creating your corporate video. Get in touch with us now!