What is email marketing?
Today, we’re inundated with email marketing campaigns. Despite the rise of social media over the past years, email is 40 times more effective at acquiring new customers than Facebook or Twitter, according to research.
Email delivers the highest ROI for marketers and is a powerful way to connect with prospects. Email marketing helps to connect with audience to promote brand and increase sales. Here the five steps to create an effective email marketing strategies or your business:
1) Optimize for Mobile Device
Mobile is the future of everything. Nowadays, people just use smartphones for everything. If your email messages are not optimized for mobile, people will ignore them and that reduces your chances of converting subscribers into customers. So, make sure to optimize your email messages for an easy mobile fix.
2) Re-engage with Inactive Customers
Nearly all email lists will have some inactive subscribers. Those inactive subscribers can still become customers if you do the right thing just like conducting polls and surveys. Promise them free gifts as a reward for completing the polls or surveys and that will increase conversions. The gift will motivate them to act.
3) Find the Best Time for Email Sending
Timing is everything when it comes to the success rate of email campaigns. There is no one-fits-all time to send. One factor to consider here also is the type of business. You should use all the tools you can to determine what’s the best timing for them. Test, test, and test some more to find out when your client opens email.
4) Keep Subject Lines Short
Marketers refer the subject line of 60 to 70 characters as the “dead zone” of subject length. In fact, found that subject lines fewer than 10 characters long had an open rate of 58%. This shows that subject lines are play an important role for your email marketing strategies. So, what seems to be a simple one-liner, in fact can either make or break your campaign’s success.
5) Develop Email Marketing KPI
Here we will focus on the main 4 email KPI’s: delivery rate, open rate, click through-to-open rate and opt-out rate. Each KPI tells a fact about your email marketing strategy to help you leading to a successful email marketing strategy. Figure out what worked, what didn’t, and how can improve the email performance for next send.
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