Even though creating and executing a sticker marketing campaign is straightforward, you mustn’t become complacent about it. There are always ways to enhance its effectiveness. Below are some simple tips you can implement at different stages of the sticker design process to boost your success.
Read more: HOW STICKERS CAN ADD VALUE TO YOUR MARKETING?
1. Add a Clear Call to Action (CTA)
Before distributing your stickers, know what you want to achieve with your campaign. Design the stickers to maximize your desired results. Include a clear and compelling call to action that encourages people to respond as you’d like. Clearly defined actions will increase the chances of campaign success.
2. Stimulate engagement
If people aren’t using your stickers, they might need an incentive to start using them. Consider running a creative contest where people place stickers in unique locations, take photos, and submit them. Engaging contests like this can generate interest and participation.
3. Improve sticker design
Your sticker design should resonate with your audience. If they don’t connect with the stickers, it will be hard to get them to engage. The success of the campaign can be measured by how others respond to the design. If people are excited to stick them on personal items or share them with others, it’s a positive sign of a successful campaign.
4. Utilize the sticker back
Don’t overlook the back of the sticker or sticker sheet; it’s like leaving half of a billboard blank after paying for it. Utilize all available resources to make your sticker campaign a winner. The back of the sticker is an ideal space to include your call to action, contact information, coupon codes, website address, and distribution tips.
5. Place stickers strategically
Be thoughtful about where you stick the stickers. You can control some of the locations where your stickers are found, increasing brand visibility among your target audience. Take advantage of this opportunity to spread the word about your business.
Conclusion
Sticker marketing offers numerous benefits that can enhance your brand visibility and engagement. So, why don’t you start exploring the possibilities of sticker marketing today?
At SBS Print, we provide a wide range of printing solutions that help you expand your market reach. To find out more about our professional printing services, don’t hesitate to get in touch with us.