With more than 4 billion daily email users everyday, it’s unsurprisingly email is one of the most effective marketing tools. However, despite its popularity, email marketing is not a one-for-all solution. It is more important than ever to ensure your email design could help you to stand out from the subscriber’s inbox. Check out how you could do that in this article!
(1) Pay attention to the layout
Email is a visual medium, so it’s important to deliver something that is visually engaging to your audience. You should avoid unorganized email design or squeezing all content into an email. Instead, you should use negative space and strategic placement of your written and visual content to create a layout that is easy for your audience to read. Short paragraphs, headlines, and bullet lists can help you to display your information clearly.
(2) Minimize type of fonts
One of the popular mistakes that people make is using too many different types of fonts in an email. Not only will it make your email look messy, but the font also might not deliver to your audience’s inbox, where your email might look completely different from what you intended. Try to stick with just one or two fonts throughout your email. Un-serif fonts will be a good choice as they are designed to be easy to read on screens.
(3) Use a responsive design
55% of global traffic comes from mobile devices and 42% of emails are read on a mobile device. Therefore, you should use a responsive design which could automatically change format to match the screen, whether it is on desktop, laptop or mobile devices. Responsive design is also about making sure the buttons in the email functions properly. Recipients will be able to read your email effortlessly from anywhere.
(4) Create a custom email signature
Creating a custom email signature can help you to stand out and build trust with your audience, at the same time promote your brand or product. An email signature is not just about writing your name at the end of the email, it’s an opportunity to include information about yourself. Some things you could insert including brand name, contact information, links to your social media and website, disclaimers or legal requirements, and unsubscribe link.
(5) Including video
Video brings in more leads for 86% of marketers, while 87% of them claim that video brings positive ROI. Not only does video email help promote your brand or product, but also help increase customer engagement and conversion. There are a few different ways you can use video in your email marketing, such as add a snippet of a recent podcast or webinar, share your company’s story, or share a holiday greeting. Wherever you choose to use it, make sure it makes sense for your brand.
Conclusion
Email marketing brings constant growth in business. If you haven’t jumped into the email marketing bandwagon, now is the time to do so. If you do, email marketing can bring your business to a next level. But don’t forget, although email marketing is a powerful tool, you still need to put in hard work to see results.
TRANSFORM YOUR BUSINESS TODAY!
Realizing the importance of digital transformation, The Malaysian government has introduced various initiatives to encourage SME digitalization. The Malaysia government through the Ministry of Finance (MOF) is working together with Bank Simpanan Nasional, SME Bank, and Malaysia Digital Economy Corporation (MDEC) in managing the grant to eligible Small & Medium Enterprises (SMEs) to adopt digitalization in daily operations.
Get your Matching Grant up to RM 5,000 with SME Digitisation Initiative now, for any Digital Media Marketing & Video Production services from SBS.