You will want your users to take action after they read your content, landed your page, or watched your video. However, that action needs to make sense in context and is within your marketing strategy. While applying the CTA, you will have to plan a strategy and be clear with what you want your audience to do. Hereby we will discuss some CTA strategies that might help you.
(1) Boosting lead inquiries
If you are focusing on making sales and gaining benefits, you want leads. When people sign up or subscribe to you, they will be added into your database, so you can build relationships with them over time. Newsletter subscription is a good way to build your database, you can get your audience subscription list while your users could get information they want.
Available strategies: Lead magnets, free trial.
(2) Product purchases
When you get down to it, you want people to find you online, believe in you and purchase from you. The conversion rate of audiences into buyers are the key indicators of your sales and marketing’s success. Therefore you will need some strategies to attract your audience to purchase from you.
Available strategies: Contact sales, shop now, get xx% off, book now, free shipping for purchases over $xx.
(3) Entice to learn
Educating your audiences is a great way to bring them on board for selling to them, you empower them through education. When you educate them about something and they find your product able to help them on that issue, they will probably purchase from you.
Available strategies: Learn more, discover/explore more, enroll now.
(4) Brand awareness
If your marketing strategy is to build your brand awareness, you will work with another type of CTA, as you are not targeting people to spend on you, sign up, or subscribe to you. You would like them to share your brand to their family and friends.
Available strategies: Like and share, enroll to win.
Conclusion
Audiences are forgetful and passive, they need someone to remind and encourage them to take action. Therefore, CTAs are useful and are necessary in marketing strategies. Apply different types of CTA in your promotional materials depending on your purpose, soon you will find it helpful to expand your customer database and increase your sales.
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