The end of the year is a great time to look at digital marketing trends we’ll likely see in 2022. Nobody could have predicted how 2020 would change the face of marketing, but some things are certain. The future of marketing and business will be more diverse, inclusive, and connected to real customer needs.
(1) Video Marketing
Not to mention that nearly all digital marketers — 93% — say that video is currently a core part of their content strategy. Research found that by 2022, video will account for 82% of all online traffic. Videos are 53x more likely to generate first-page SERP rankings than other SEO tactics.
Today, 84% of consumers have been convinced to purchase a product after watching a video. The future of content marketing trends lies in video. Brands must integrate video content like product demos, webinars, and live video events to keep content fresh and aligned with what consumers are looking for.
(2) Social Commerce
According to research shows that social commerce is on the rise for 2022 and not slowing down any time soon. Social commerce isn’t new, but it is finally becoming a mainstream form of shopping. Brands are becoming savvier than ever about leveraging influencer marketing, creating ads and integrating their ecommerce platforms with social media channels.
Instagram and Tik Tok have been particularly influential in accelerating the social commerce trend. Brands can find creators that align with their products and interests, and allows brands to more meaningfully engage with customer’s right through the apps.
(3) Push Notifications
Two things are driving the emergence of push notifications as a digital marketing trend. First, the email marketing landscape is becoming so saturated that it’s only getting more difficult to truly connect with your audience through that channel. Second, people are increasingly using mobile phones for all types of online activity — including brand search and online shopping.
It makes sense, then, that brands are turning to push notifications as a more effective way to capture customer attention. Today, more than half of consumers are allowing push notifications on their phone so brands can get in touch with them.
(4) Conversational Marketing
There was a time when sales and customer service were formal processes. But today, customers don’t want to talk to someone who is following a script. They want help that’s specific to their needs and situation. They also want immediate response times. That means more and less formal communication channels.
Therefore, sales and customer service reps (and bots) should chatting with customers through instant message. The interactions are like those you might have with a friend. It all centers on other trends, some that we’ve already talked about, like the need for personalization and more human-centered interactions.
Conclusion
Now is the time to start planning your 2022 marketing strategy if you haven’t already. Make sure you start the New Year with a clear plan of your goals and how you’re going to achieve them. While marketing trends come and go, the basics of success remain the same: understand the needs of your audience and communicate with them clearly and consistently. So, get started today and generate more traffic and leads for your business.
TRANSFORM YOUR BUSINESS TODAY!
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