Advertising on billboards has been around for decades. Billboard advertising uses large print, thus the message delivered must be easily read and understood. The intent of billboard advertising is to market a company, brand, event, product or service. There is more than one reason that billboard advertising is still an effective way of communicating your message, product, or brand, let’s take a look at it!
(1) Have a wide demographic
With billboard ads, your company can reach a wide variety of audiences. Billboard appeals to all ages, even children. Research shows that children recognize ads before they can even talk. Instead of spending your budget on different types of ads, you can try to contact different groups of audiences. By using billboard ads, you may even find potential customers in areas undreamed of.
(2) Have captive audiences
Billboard usually appears in high traffic areas. This includes cities, highways, buses, airports, and building walls. The aim of billboard advertising is to get viewed by large numbers of audiences. Research shows that we may be exposed to as many as 4,000 ads per day. And people do look at these roadside advertisements when they are walking or driving, so it is really effective in terms of delivering short messages.
(3) Create brand awareness
If you are trying to get increased traffic to your shop or website, billboard is not the most effective choice. However, billboards are good at getting and increasing awareness of your brand. Most people see the same billboard repeatedly, thus they could remember your brand. When they want your product or service later, they will remember that they saw your ads. Catchy and memorable images or slogans offer a great way for the audiences to learn about your brand.
(4) Never go out of style
Despite new forms of advertising appearing, billboards are here to stay. As long as people drive, walk, ride, or run, they will remain as the target audience of billboard advertisements. Even during unusual times like pandemic, people still go out – although only for pick up, they will still see the ads. Also, billboard works 24/7, the cost of your billboard ads guarantees it is played not just a few times, but all day every day. Billboards provide repeated exposure to your ads as passersby have a regular route. They see your ads twice a day, five days in a week.
Conclusion
As times change, products and services that appeal to the consumers also change, so do the styles, messages, and images of billboard advertisements. Urbanization continues to grow, billboards will also expand, enlarge, and become more technically attention-getting. However, undeniable billboard advertising will still be an effective advertising medium. Therefore you may always consider billboards to be in your marketing strategy.
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