Digital marketing is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
With the right tools and a little bit of know-how, however, you’ll be able to measure your content’s effectiveness and avoid pandemonium. Here are three ways to improve your digital marketing today.
(1) Optimize Your SEO
The SEO specialist on your team should ensure your content is optimized with focus keywords, Google-friendly HTML formatting, and a URL structure that correlates with your product keywords. Make sure you use the same SEO auditing process for all digital assets involved in your campaign, including case studies and blog posts.
(2) Measure Your Content Reach
Measuring both internal and external reach will give you a broader picture of what content types, topics, and messaging are effective in the market. In fact, 17% of marketers study said they have no content effectiveness measurements in place, and 49% are using only basic metrics such as clicks or downloads.
(3) Track Your Social Channels
Use the power of social media to broaden your overall presence and reach. At the end of the day, social marketing exists to drive a potential buyer deeper into the sales cycle and motivate them to engage—by clicking through landing pages, or doing something else to earn a higher lead score.
Conclusion
AAs the world of marketing changes, so should your digital marketing strategy. It’s important to stay aware of the changing landscape and the new advancements in technology that can make digital marketer’s lives much easier.
TRANSFORM YOUR BUSINESS TODAY!
Realizing the importance of digital transformation, The Malaysian government has introduced various initiatives to encourage SME digitalization. The Malaysia government through the Ministry of Finance (MOF) is working together with Bank Simpanan Nasional, SME Bank, and Malaysia Digital Economy Corporation (MDEC) in managing the grant to eligible Small & Medium Enterprises (SMEs) to adopt digitalization in daily operations.
Get your Matching Grant up to RM 5,000 with SME Digitisation Initiative now, for any Digital Media Marketing & Video Production services from SBS.