Traditional marketing is an approach in which marketers identify their audience and place ads where their audience will interact with them offline, such as print ads, billboards, or television advertisements. Digital marketing is facilitated online ads on social media or search engines, as well as email marketing, website marketing, and video marketing, to name a few.
1) More Memorable
Before era digital, traditional marketing still very much has a place in a consumer’s day to day life such as television advertisements. A visually TV commercial is a normal part of most people’s day to day lives and ads memories easily implanted inside the brain. Compare to digital marketing, a beautiful and impressive window display is more likely to stay in your mind than an social media ad you’ll probably scroll past in seconds.
2) Create Mass Effect
Traditional marketing is harder to ignore. You can surround your prospect with your brand, message and products via a public multi-media campaign like TV, billboards, buses, and etc. Out in public, your potential for brand exposure to the mass market is enormous.
1) Direct To Consumer
Traditional marketing has no direct interaction with the consumer. Unlike social media marketing, you’re more or less in the dark about your audience’s reaction to your marketing efforts. Digital marketing brings direct communication with your current customers to keep the relationship alive while continuing to bring value. It also allows you to adapt to market demands at all times and respond more effectively.
One of the biggest benefits of digital marketing is that it is cost-effective. Digital marketing helps save money and obtain more leads. With traditional marketing methods, it’s difficult for small-to-mid-size businesses to compete with larger companies to allocate for TV ads, radio spots, and more. This makes it hard for small businesses to compete with these larger companies.
Why Not Both ?
As a conclusion, the main difference between traditional and digital marketing is the medium through which an audience encounters a marketing message. Both play an important role in a marketing strategy and the key to a great marketing campaign is to find the right balance between traditional and digital marketing.