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With the rapid growth in social media and content marketing, there is greater interest than ever among brands to embark on “influencer” campaigns. Recently, I participated in a panel discussion at Content 360 in Singapore where this topic was discussed.
McDonald’s Malaysia has come on board as one of the sponsors of the 29th SEA Games and the 9th ASEAN Para Games (Kuala Lumpur 2017 – KL2017).
I hate big data. Yes, you heard correct – big data is the new thing and marketers, including myself, hate to learn new things (as do most people once they are used to a system).
Mohamed Adam Wee Abdullah, group CMO and group chief customer experience officer at CIMB Group said that 2020 is going to get more fragmented and complicated. Wee was speaking at the recent conference held by A+M titled Digital Marketing Malaysia 2017.
With 2.8 billion active social media users, maintaining an active presence on these networks is becoming increasingly important in getting your business front of your ideal audience. These days, more and more consumers are looking to engage and connect with their favorite brands on social – in fact, research shows that a third of Millennials
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Malaysia is a multi-ethnic, multilingual and multi-cultural moderate Islamic country, the three main ethnic groups are: Malays, Chinese and Indian. …
As of April 2018, Facebook had over 2.2 billion monthly active user accounts, followed closely by YouTube with 1.5 billion. Since 2012, …
Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets.
Nestle Malaysia has crossed the threshold of RM5 billion in revenue, with a turnover of RM5.1 billion for the year. This represents a 4.7% increase from RM4.8 billion in the previous year. The company, in a press release, stated that efforts in product innovations in tandem with marketing and trade promotions has contributed to this
SBS was recently interviewed by The Malaysia Book of Records (MBR), the National Record-Keeper and the official body that recognises record-holders, record-breakers, and record-creators in the country.
SBS was invited to #SaySomethingNice2016 press conferences. We are proud to be the official printer for this meaningful event. The #SaySomethingNice campaign was started in 2011 by Zubedy’s eponymous for-profit organisation. This year, it will be themed Creating Million Moments of Unity.