Learn how marketers are gaining brand awareness and eyeballs with ease online
[KW: Google ads; Digital marketing; Ad campaign; Brand awareness; Online platform; Online marketing]
Digital marketing is all the rage amongst marketers and business owners these days. The higher the number of businesses engaging in digital marketing, the more competitive it will be. Thus, it is no surprise if small and medium-sized enterprises (SMEs) or even entrepreneurs are second-guessing digital marketing as they would interpret it as a complicated prospect.
What if we told you that you can conquer digital marketing without needing years of studying nor having to burn a hole in your pocket? There is a secret tool that has been used amongst the big brands and professionals in engaging customers via digital marketing for years — and it is known as Google Ads.
What is Google Ads?
Before we start, let us look at what exactly is Google Ads and how it can help you to market and shout out your brand to the public online. Google ads is a platform where business owners and brands can invest in to reach new customers and engage with their existing ones while growing their business via digital marketing. This is effectively done by driving traffic from the search engine to their own website.
Why use Google Ads?
With so many platforms for online advertising, it is normal to get overwhelmed when choosing the right one for your business. What makes Google Ads the preferred platform is that you are able to see results almost immediately after you have set up a campaign for your ads.
With that said, let’s look at some of the top benefits of using Google Ads:
1. Google has a Wide Reach
One of the biggest advantages of using Google Ads is the opportunity to tap into its vast reach of audience. This is particularly essential for new startups or even SMEs who are looking to create brand awareness in the public’s eye. With Google Ads’ display network, this can be achieved in the speed of light with a low-cost budget, thus giving you the same advantage as the professionals as you now have access to the same pool of customers as they do.
2. Conquer the Largest Search Engine Platform
Google Ads has become the go-to platform for businesses solely for its power in boosting brands and businesses up the ladder when it comes to search engine results. With the use of relevant keywords for your industry that is selected within the platform, your website can easily be displayed as the top page on Google’s search engine — thus allowing you to gain numerous eyeballs effortlessly.
3. Have Full Control of Your Ad Campaigns
One of the things that make most marketers or business owners pause when it comes to Google Ads is the process of setting up campaigns for the product or service that they would like to advertise in the platform. Most have the perception that the process is lengthy and complex, but we are here to convince you otherwise. With the automated process and step-by-step guidance given in the platform, your campaign can be set up and running in less than an hour!
Here is the flow to set up your very own ad campaign in Google Ads:
Decide the product/service you would like to advertise online
Create a copy that you would like to share with the public
Set a budget for your campaign
Wait for your campaign to go live on Google
Track your progress via Google Ads platform
Should you find the process to be time-consuming, you may also opt to hire an agency that specialises in digital marketing to handle your campaigns in the platform on behalf of your brand or business.
4. Set Your Own Price
The beauty of using Google Ads is the ability for you to control the cost you would like to allocate for your campaigns. This is due to the fact that the platform allows you to decide how much you would like to spend monthly on a campaign based on a given performance graph. If your ad is performing well, you may increase the budget on it to increase the results and ROI of said ad. However, on the occasion where an ad is underperforming, then you may decrease your budget spent on it.
5. Gain Faster Results than SEO
No doubt that search engine optimization (SEO) is the best practice to increase traffic to your website, but it may take some time before you are able to see the results — with some even taking years for your page to be placed within the first page of Google. With Google Ads, you are able to advance relatively faster compared to the other organic results when it comes to landing on the first page of Google.
On that note, it is safe to say that when it comes to Digital Marketing, Google Ads is the cheat sheet that will allow you to receive immediate results and with a budget of your own choosing, thus making it a breeze for you to achieve brand awareness and to get instant ROI on your ads online. With the information given above, you are now hours away from conquering digital marketing — all by creating your very own campaign within the platform!
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