As dedicated internet users, we all prefer a fast website rather than a slow one. According to Google, your website should load in two seconds or less, or else visitors will start to lose interest. Unfortunately, WordPress doesn’t always make it easy to deliver fast pages to visitors. Therefore here we prepare some ways for you to speed up your website. As we’ll soon see, these approaches to speed up your WordPress website are pretty non-technical, so you may practice it on your own.

(1) Run performance tests

First, let’s understand how your website performs. Loading speed will be different across your site’s pages, depending on the amount and type of content on each page. Website homepages are the typical testing page, but you should test other particularly high traffic pages as well. Be sure to test your website’s performance regularly, especially after adding new functionality. This will ensure your website continues to deliver pages at competitive speeds.

(2)  Use the latest version of PHP

PHP is the scripting language that powers all WordPress websites. Like themes and plugins, PHP also releases updates to run more efficiently, which in turn helps your pages load faster. The latest stable version is PHP 7. It is a major performance improvement over PHP 6. You may check your hosting site’s documentation or contact support to see which version of PHP you’re using. If it’s not PHP 7, ask your host to update your site’s PHP version to the latest version.

(3) Manage your plugins

Quality is better than quantity when it comes to WordPress plugins. Since each plugin is like a piece of mini-software on your website, too many running at once can negatively affect your website’s loading time. Better deactivating any plugins that you are not using, after testing your website that everything still works, delete the unused plugins. 

Also, make sure the plugins you do keep around are high-quality. The best plugins are designed in such a way that only consume the server resources when needed. Thus they are light on code and won’t occupy too much storage space on your server.

(4) Use a lightweight theme

Like plugins, your WordPress theme might be placing an unnecessary burden on your website server. Themes with high-quality images and effects might look cool, but they come at a cost. Fancy effects can require a lot of code, which inflate file sizes and slow your page performance. You may pick a simple theme with only the necessary features. You can always add more effects later through plugins or custom CSS.

(5) Optimize image

Large images are another common cause of slow WordPress websites. To improve your site performance, reduce your image file sizes as much as possible. You can compress images with Photoshop or other image editing software. The goal is to save space, but don’t sacrifice the quality of the image that makes the users squint to see your visuals.

Conclusion

Like many aspects of running a WordPress website, speed optimization is your responsibility. Fortunately, there are several ways that can help to optimize your website loading speed and provide the most satisfying user experience. It is worth spending a bit of your time to save your visitors a lot of time. 

TRANSFORM YOUR BUSINESS TODAY!

Realizing the importance of digital transformation, The Malaysian government has introduced various initiatives to encourage SME digitalization. The Malaysia government through the Ministry of Finance (MOF) is working together with Bank Simpanan Nasional, SME Bank, and Malaysia Digital Economy Corporation (MDEC) in managing the grant to eligible Small & Medium Enterprises (SMEs) to adopt digitalization in daily operations.

Get your Matching Grant up to RM 5,000 with SME Digitisation Initiative now, for any Digital Media Marketing & Video Production services from SBS.

The post 5 Easy Ways to Speed Up Your WordPress Website appeared first on Printing Services Malaysia | Flyers Distribution.

Do you know that people spend an average of 6 hours online every day? Though the pandemic has hitted the business heavily, the YouTube market is blowing up. People are going online more than ever, and YouTube is the second most popular website in the world. Indeed, the video contents are blooming on YouTube, and so do the channels. So, if you are looking for ways to promote your YouTube videos and channel for free, here are some ideas for you.

(1) Keep the title eye-catchy

You need to keep your YouTube headlines appealing because YouTube promotion is all about presentation. Of course the content is important too, but what you get the clicks is the title that your customers can’t say no to. Create unique and catchy titles and never miss the top searched keywords in the title, keep it unique, precise and attractive.

(2)  Try engaging with the community

Even though YouTube doesn’t represent to get you connected with the audience directly, it does help your video to make the connection. You can reply to the comments even if it is a critical one. Interacting with your audience will get you a good reputation. If you are not replying to the comments, you can at least like them, this will give them attention individually and encourage more interaction from them.

(3) Create effective thumbnails

Always remember that thumbnails are your clickbaits. The more attractive the thumbnail is, the higher your views would be. Our brain notices and sends visual images faster than the word messages. YouTube produces some set of unique thumbnails straight from your video, but you can try to create your own thumbnail to be more amazing. While creating your own thumbnails, make sure the image is appealing and the graphics are stunning.

(4) Be honest, be valuable

Never put something irrelevant or nonsense onto the internet. You don’t want to disappoint your existing audiences. Relevant content is the best way to keep your audience. Your videos have to be unique, entertaining, and most importantly, provide information that your audience is looking for. Always make sure to provide real value for your audience through your video, and you will get a long term partnership from your audience.

(5) Always be consistent

YouTube experts proved that when you are more often and consistent with your video content, you are more likely to attract a larger audience. Try to schedule your video on the time that majority of your audience will be online and click your videos. Your regularity will help your audience to keep staying with your channel and never miss out on your post videos. 

Conclusion

Everyone wants to stand out in the crowd, and a brand needs to be quite ahead in this game. You may have other options to promote and market your videos, but that could be expensive. If you are just starting up on this prevalent platform, it might be a hard road for you. However, you can start with the method mentioned above to reach your audience without paying for it. 

TRANSFORM YOUR BUSINESS TODAY!

Realizing the importance of digital transformation, The Malaysian government has introduced various initiatives to encourage SME digitalization. The Malaysia government through the Ministry of Finance (MOF) is working together with Bank Simpanan Nasional, SME Bank, and Malaysia Digital Economy Corporation (MDEC) in managing the grant to eligible Small & Medium Enterprises (SMEs) to adopt digitalization in daily operations.

Get your Matching Grant up to RM 5,000 with SME Digitisation Initiative now, for any Digital Media Marketing & Video Production services from SBS.

The post How to promote your YouTube videos and channel for free? appeared first on Printing Services Malaysia | Flyers Distribution.

Flyers have been used for decades with great success to help businesses promote their products and services. It is not just club promoters who use flyer marketing, large and small businesses, individual entrepreneurs, non-profit organisations, and politicians also use flyers for marketing. You might wonder, is the flyer marketing still working today? I would say yes because of these reasons. 

(1) Budget-friendly

Flyers do not require a huge amount of cost to be printed. Within the same budget, you can option for higher quality flyers for which you would have to use digital or offset printing. You can even add a layer of lamination to enhance the durability of the flyers. Flyers are usually printed in a bulk, which could also ensure that you can advertise without spending too much for a long period. 

(2)  Physical piece of business

Flyers are solid marketing materials that can be touched and felt. It gives your customer something physical rather than just watching an ad online, they will have a piece of your brand to remember by. When handing out flyers, your potential customers’ attention will be demanded. Even if they don’t need the product you offer at the moment, your brand will still have the exposure it needs. 

(3) Reach out better to your customers

As people grew tired of countless advertisements on the internet, flyers advertisements are much more effective due to its physical presence. Most customers will prefer to see a personal letter rather than a number of emails. Your customers are also more likely to hold onto a flyer and contact you in the future. You can even reach out to customers who aren’t internet savvy too!

(4) Essential for events

A flyer will be mandatory to get the message across easier during events. When you open a new store, you can distribute flyers in your area, to tell the people nearby about your opening. Or whenever you are at an event, when people pass by your booth, the flyer will be the reference point for your customers when your sales person is explaining to them, in order to let them understand your brand better. It can also be distributed before the event to attract people to attend.

(5) Free for creativity

Most flyers tend to be in A5 or A4 size, which you will have extra space to design your flyers. Flyers are also easy to design, as there is not much restriction and there are millions of templates and softwares that could assist in designing your flyer. Moreover, you could even include a tearable voucher, so there is a higher chance that your customers will keep the flyer into their bag for future usage.

Conclusion

Despite the rise of digital marketing, flyer marketing is still competitive as an advertising medium. With these simple, lightweight and cost effective items, flyers are still a good idea for marketing campaigns. If you are looking to promote your business and grab the attention of your potential customers, you can consider a flyer marketing campaign.

TRANSFORM YOUR BUSINESS TODAY!

Realizing the importance of digital transformation, The Malaysian government has introduced various initiatives to encourage SME digitalization. The Malaysia government through the Ministry of Finance (MOF) is working together with Bank Simpanan Nasional, SME Bank, and Malaysia Digital Economy Corporation (MDEC) in managing the grant to eligible Small & Medium Enterprises (SMEs) to adopt digitalization in daily operations.

Get your Matching Grant up to RM 5,000 with SME Digitisation Initiative now, for any Digital Media Marketing & Video Production services from SBS.

The post Why you should invest into flyer marketing? appeared first on Printing Services Malaysia | Flyers Distribution.

Advertising on billboards has been around for decades. Billboard advertising uses large print, thus the message delivered must be easily read and understood. The intent of billboard advertising is to market a company, brand, event, product or service. There is more than one reason that billboard advertising is still an effective way of communicating your message, product, or brand, let’s take a look at it!

(1)  Have a wide demographic

With billboard ads, your company can reach a wide variety of audiences. Billboard appeals to all ages, even children. Research shows that children recognize ads before they can even talk. Instead of spending your budget on different types of ads, you can try to contact different groups of audiences. By using billboard ads, you may even find potential customers in areas undreamed of.

(2)  Have captive audiences

Billboard usually appears in high traffic areas. This includes cities, highways, buses, airports, and building walls. The aim of billboard advertising is to get viewed by large numbers of audiences. Research shows that we may be exposed to as many as 4,000 ads per day. And people do look at these roadside advertisements when they are walking or driving, so it is really effective in terms of delivering short messages. 

(3) Create brand awareness

If you are trying to get increased traffic to your shop or website, billboard is not the most effective choice. However, billboards are good at getting and increasing awareness of your brand. Most people see the same billboard repeatedly, thus they could remember your brand. When they want your product or service later, they will remember that they saw your ads. Catchy and memorable images or slogans offer a great way for the audiences to learn about your brand.

(4) Never go out of style

Despite new forms of advertising appearing, billboards are here to stay. As long as people drive, walk, ride, or run, they will remain as the target audience of billboard advertisements. Even during unusual times like pandemic, people still go out – although only for pick up, they will still see the ads. Also, billboard works 24/7, the cost of your billboard ads guarantees it is played not just a few times, but all day every day. Billboards provide repeated exposure to your ads as passersby have a regular route. They see your ads twice a day, five days in a week.

Conclusion

As times change, products and services that appeal to the consumers also change, so do the styles, messages, and images of billboard advertisements. Urbanization continues to grow, billboards will also expand, enlarge, and become more technically attention-getting. However, undeniable billboard advertising will still be an effective advertising medium. Therefore you may always consider billboards to be in your marketing strategy.

TRANSFORM YOUR BUSINESS TODAY!

Realizing the importance of digital transformation, The Malaysian government has introduced various initiatives to encourage SME digitalization. The Malaysia government through the Ministry of Finance (MOF) is working together with Bank Simpanan Nasional, SME Bank, and Malaysia Digital Economy Corporation (MDEC) in managing the grant to eligible Small & Medium Enterprises (SMEs) to adopt digitalization in daily operations.

Get your Matching Grant up to RM 5,000 with SME Digitisation Initiative now, for any Digital Media Marketing & Video Production services from SBS.

The post 4 benefits of billboard advertising that make it sustainable for decades appeared first on Printing Services Malaysia | Flyers Distribution.

Companies often use channels such as print, broadcast, social media, or direct mail to engage their audience for marketing purposes. Although traditional marketing has been overshadowed by digital marketing in many industries today, it is still able to boost your brand effectively. Let’s take a closer look at the reasons why traditional marketing still matters today! 

(1)  Connect with local audience

Traditional marketing plays an important role in reaching local audiences and interacting with audiences personally. Today’s consumers rely on relationships more than ever. Local TVCs, newspaper ads, or billboards can put your company in the heart of your audiences. They will feel more organic and less corporate with your brand, resulting in them preferring your brand than your competitors.

(2)  Sustainable materials

Digital marketing needs an ongoing stream of promotional material to keep your audience’s attention.  For some companies, it can be a daily task. Traditional marketing is more sustainable and leaves a longer impression on your audience. Your same TVCs, flyers, or brochures can last longer, thus you don’t have to produce new materials as often as digital marketing does to promote your brand. 

(3) Establish credibility

From a psychological standpoint, traditional marketing provides a company more credibility than online marketing. Printed materials and ads on larger mediums are often viewed as more trustworthy, as it seems to associate with established mediums and bigger budgets, the company that can do so must have a financial means. So, the perception is that the company is growing, successful and financially stable.

(4) Reaching a more diverse audience

Digital marketing allows you to target and track your audience. However, if your brand targets diverse audiences, then it is unnecessary to target heavily on a demographic. Especially if you own a small business, reaching a more diverse audience can help with your business growth. Therefore, traditional marketing may be a better option for attracting potential customers.

(5) Easier to proceed

Sometimes the complicated designs and animated features of digital marketing materials might be confusing. Viewers may be distracted by the designs and lose track of the delivered message, causing them to not connect with your brand. Traditional marketing materials can perform better in terms of brand recall. Direct mail takes less effort to read than email, skimming through a brochure is easier than a website, and a 30 second TVC might be more digestible than a 3 minutes YouTube video.

Conclusion

Of course digital marketing is more popular as compared to traditional marketing in today’s world. However, traditional marketing has its own advantages and still matters. Therefore marketers should still consider traditional marketing while planning for their marketing strategies. 

TRANSFORM YOUR BUSINESS TODAY!

Realizing the importance of digital transformation, The Malaysian government has introduced various initiatives to encourage SME digitalization. The Malaysia government through the Ministry of Finance (MOF) is working together with Bank Simpanan Nasional, SME Bank, and Malaysia Digital Economy Corporation (MDEC) in managing the grant to eligible Small & Medium Enterprises (SMEs) to adopt digitalization in daily operations.

Get your Matching Grant up to RM 5,000 with SME Digitisation Initiative now, for any Digital Media Marketing & Video Production services from SBS.

The post Why traditional marketing still matters today? appeared first on Printing Services Malaysia | Flyers Distribution.

Social messaging has grown in popularity in recent years. The social messaging phenomenon has completely changed the way people communicate with brands, especially since the pandemic. Many brands have adopted social messaging and integrated it into their social media and customer care strategies; while some of them are just starting their journey. Here are the 4 benefits of why you should include social messaging in your social marketing strategy!

(1)  Customer’s convenience

More than 60 percent of companies now compete on customer experience. An easy way to create great customer experiences is to connect with them on their familiar platform. Social messaging facilitates a direct, personal engagement with your customers, which brings convenient and conversational interactions. Customers can engage with your brand and seek customer service to resolve problems on a familiar channel in their own time.

(2)  Boost customer loyalty and retention

Catching the attention of your customers can be a challenging task. Instead of grand gestures, you could create small “wow” moments that have a big impact. Delivering personal service on their preferred channel is one of the most effective ways to surprise the customers. Around 80 percent of customers express that speed, convenience, knowledgeable help, and friendly service are the most significant elements of a satisfying customer service experience.

(3) Get personal

One of the best opportunities that social media provides is personalized messages. Social media allows brands to integrate customer data into their messaging platform to get personalized with customers. To deliver personalization at scale, you can customize your messaging bot and introduce some automation to handle repetitive questions. This guarantees your customers could get a quick response. And smooth hand over from bot to human agents ensure people still get a personalized touch.

(4) Unlock audience insight

Data from social messaging can help you understand how people feel about your brand. Understanding how people feel about your brand helps to build more effective social marketing strategies, provide enhanced customer care, engage better with your customers, and build better products. It also allows you to reply directly to positive or negative feedback, which helps in maintaining your brand’s reputation and mitigating the effect of a crisis.

Conclusion

Social messaging creates opportunities for brands to address issues in advance and solve common customer problems. It could also help to make customer care effortless and customer experiences seamless. Therefore, it is the time for your brand to start incorporating social messaging into your marketing strategy.

TRANSFORM YOUR BUSINESS TODAY!

Realizing the importance of digital transformation, The Malaysian government has introduced various initiatives to encourage SME digitalization. The Malaysia government through the Ministry of Finance (MOF) is working together with Bank Simpanan Nasional, SME Bank, and Malaysia Digital Economy Corporation (MDEC) in managing the grant to eligible Small & Medium Enterprises (SMEs) to adopt digitalization in daily operations.

Get your Matching Grant up to RM 5,000 with SME Digitisation Initiative now, for any Digital Media Marketing & Video Production services from SBS.

The post 4 reasons why social messaging should be part of your marketing strategy appeared first on Printing Services Malaysia | Flyers Distribution.

With more than 4 billion daily email users everyday, it’s unsurprisingly email is one of the most effective marketing tools. However, despite its popularity, email marketing is not a one-for-all solution. It is more important than ever to ensure your email design could help you to stand out from the subscriber’s inbox. Check out how you could do that in this article! 

(1)  Pay attention to the layout

Email is a visual medium, so it’s important to deliver something that is visually engaging to your audience. You should avoid unorganized email design or squeezing all content into an email. Instead, you should use negative space and strategic placement of your written and visual content to create a layout that is easy for your audience to read. Short paragraphs, headlines, and bullet lists can help you to display your information clearly.

(2)  Minimize type of fonts

One of the popular mistakes that people make is using too many different types of fonts in an email. Not only will it make your email look messy, but the font also might not deliver to your audience’s inbox, where your email might look completely different from what you intended. Try to stick with just one or two fonts throughout your email. Un-serif fonts will be a good choice as they are designed to be easy to read on screens.

(3) Use a responsive design

55% of global traffic comes from mobile devices and 42% of emails are read on a mobile device. Therefore, you should use a responsive design which could automatically change format to match the screen, whether it is on desktop, laptop or mobile devices. Responsive design is also about making sure the buttons in the email functions properly. Recipients will be able to read your email effortlessly from anywhere. 

(4) Create a custom email signature

Creating a custom email signature can help you to stand out and build trust with your audience, at the same time promote your brand or product. An email signature is not just about writing your name at the end of the email, it’s an opportunity to include information about yourself. Some things you could insert including brand name, contact information, links to your social media and website, disclaimers or legal requirements, and unsubscribe link. 

(5) Including video

Video brings in more leads for 86% of marketers, while 87% of them claim that video brings positive ROI. Not only does video email help promote your brand or product, but also help increase customer engagement and conversion. There are a few different ways you can use video in your email marketing, such as add a snippet of a recent podcast or webinar, share your company’s story, or share a holiday greeting. Wherever you choose to use it, make sure it makes sense for your brand.

Conclusion

Email marketing brings constant growth in business. If you haven’t jumped into the email marketing bandwagon, now is the time to do so. If you do, email marketing can bring your business to a next level. But don’t forget, although email marketing is a powerful tool, you still need to put in hard work to see results. 

TRANSFORM YOUR BUSINESS TODAY!

Realizing the importance of digital transformation, The Malaysian government has introduced various initiatives to encourage SME digitalization. The Malaysia government through the Ministry of Finance (MOF) is working together with Bank Simpanan Nasional, SME Bank, and Malaysia Digital Economy Corporation (MDEC) in managing the grant to eligible Small & Medium Enterprises (SMEs) to adopt digitalization in daily operations.

Get your Matching Grant up to RM 5,000 with SME Digitisation Initiative now, for any Digital Media Marketing & Video Production services from SBS.

The post 5 email marketing design best practices that connect your customers appeared first on Printing Services Malaysia | Flyers Distribution.

Posting on your Facebook page is no longer a guarantee that your followers will see your post, therefore you decide to pay for the ads. But what if you published an ad but don’t see it getting an expected reach? These are the possible reasons that your Facebook ads are not delivering.

(1)  Your ad post is not available

The post associated with your ads might be removed, or you may no longer have the permission to view it. Or your post might contain content that can’t be promoted in an ad, such as ended offers, expired events, or products that are out of stock. Therefore, you should choose a different post to toggle the ads.

(2)  The ads reached your spending limit

Another problem that is easy to forget is the ads going over your account’s preset limit. Once the limit is reached, Facebook will automatically stop showing your ads. And it is simple to fix it, just remove or reset the limit of your account through Ads Manager.

(3) The number of target audience is too small

Laser-targeting your ads helps in reducing wasted budget on people with no interest in you, but restricting your ads to an extremely narrow audience group might stop your ads from delivering as Facebook required at least 1,000 target audiences for the ads. What you can do is to add more behaviors or interests to expand your audience group.

(4) Your ads doesn’t comply with Facebook’s advertising policies

Your ads could be rejected for publishing, which is a fairly common issue on the platform. This is because Facebook rigorously makes sure every ad meets its advertising policies before publishing. There are plenty of reasons that cause Facebook to reject your ads, such as restricted or prohibited content including gambling, alcohol, weapons and others. You can make required changes or submit an appeal to fix this problem.

Conclusion

Now you probably know why your Facebook ads are not delivering and some ideas on how to fix it. Above list does not include every reason, but might save you from some common struggles. If you are still having problems with your campaign, you may look for professionals to get some advice.

TRANSFORM YOUR BUSINESS TODAY!

Realizing the importance of digital transformation, The Malaysian government has introduced various initiatives to encourage SME digitalization. The Malaysia government through the Ministry of Finance (MOF) is working together with Bank Simpanan Nasional, SME Bank, and Malaysia Digital Economy Corporation (MDEC) in managing the grant to eligible Small & Medium Enterprises (SMEs) to adopt digitalization in daily operations.

Get your Matching Grant up to RM 5,000 with SME Digitisation Initiative now, for any Digital Media Marketing & Video Production services from SBS.

The post Why your Facebook ads are not delivering? appeared first on Printing Services Malaysia | Flyers Distribution.

Do you know that influencers could drive 11 times the ROI of traditional marketing? 71 percent of marketers believe that influencer ambassadorships are the most effective influencer marketing. Therefore finding the right influencer for your brand is incredibly important. Check out this article to learn more about how to find an influencer that suits your brand!

(1)  Follow influencers

Although following influencers sounds obvious for a marketer, it allows you to consume content like a potential consumer. It also allows marketers to digest the content posted by the influencer to see if it aligns to their brand. Besides, another benefit of following influencers is that it allows you to know who your competitors are using, thus you can keep an eye on which influencers aren’t partnering with your competitors.

(2)  Don’t only look at following numbers

There are plenty of services out there that allow influencers to buy fake followers with a pretty cheap price. Marketers who are looking for influencers for your brand should look at their followers and engagement rates objectively. Thus, it is more important for the marketers to focus on the engagement rates rather than following numbers, as ROI usually comes from engagement, not following.

(3) Check your inbox

Marketers should not discount micro influencers with authentic followers. Many micro influencers will reach out to brands via direct message to look for collaborations, and you should consider them. Develop relationships with them early, small influencers will grow later on, and they might be the most passionate ambassadors for your brand. Sometimes working with micro influencers in their early days allows smaller fees when their following grows later on.

(4) Prepare a budget

No one will expect to get billboard advertising for free, so don’t expect influencer marketing for free. Paying influencers is beneficial for both parties. You could have more voice on the final content deliverables. Also, paying your influencer well could encourage long term relationships and extra deliverables which are out of the contract.

Conclusion

Influencer marketing is now a mainstream form of online marketing. It is unsurprising people follow influencers rather than a brand, because the audience doesn’t really care about your brand. Therefore, it is important to look for influencers that suit your brand to become your brand ambassadors, which could help to improve your brand recognition.

TRANSFORM YOUR BUSINESS TODAY!

Realizing the importance of digital transformation, The Malaysian government has introduced various initiatives to encourage SME digitalization. The Malaysia government through the Ministry of Finance (MOF) is working together with Bank Simpanan Nasional, SME Bank, and Malaysia Digital Economy Corporation (MDEC) in managing the grant to eligible Small & Medium Enterprises (SMEs) to adopt digitalization in daily operations.

Get your Matching Grant up to RM 5,000 with SME Digitisation Initiative now, for any Digital Media Marketing & Video Production services from SBS.

The post How to find influencer that suit your brand? appeared first on Printing Services Malaysia | Flyers Distribution.

The basis of marketing for any business is to build brand awareness and attracting customers. In the current business environment, marketing is no longer “working with sales teams”, it is the single most important factor for growing a business and generating sales.

The bottom line of any business is to make money and marketing is an essential channel to reach that end goal. Marketing plays very important role for the success of the organization which is something that can take hours to begin and a lifetime to master.

The post Why Marketing Is Important? appeared first on Printing Services Malaysia | Flyers Distribution.